Emails from Colleges: What They Mean and What They Don't
/High school students’ inboxes are overflowing. The constant stream of college emails can be overwhelming, leaving students to sort through what matters and what can be ignored. Some messages create confusion. Students may wonder why a college they have never heard of, are not interested in, or would be easily admitted to keeps contacting them. Those emails often feel spammy, leading students to assume the college is simply marketing for more applications.
At the same time, students may receive emails from highly selective or well-known colleges and think, “They want me!” Students assume these institutions have reviewed their profile and reached out personally, when in reality those messages are often part of a mass marketing campaign as well.
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